BLENDED SEARCH CAMPAIGNS

Is your professional service firm struggling to generate leads?

Let's talk

Grow leads, sales and conversions

Increase total marketing return on investment (ROI)

Decrease total cost per acquisition

The true power of search

When it comes getting new customers or leads there’s nothing more powerful than search.

But… you probably already knew that. You’ve probably also invested in SEO or PPC at some point and received mediocre results (despite being promised otherwise).

You’re not showing up prominently in Google search results. You’ve invested in content and/or paid ads with no real increase in new leads. The agencies you’ve worked with have overpromised and underdelivered.

Unmatched performance metrics

Our results speak for themselves

NZ’s Largest Insurance Agency

$7m

increase in organic revenue with a 7500% ROI on SEO spend.

National Retirement Village Group

94%

increase in organic leads and position 1 for all priority keywords.

International Movers

700%

increase in organic traffic and 200% increase in leads -within 3 months.

Mortgage Aggregator

185%

increase in organic traffic and X percent increase in mortgage applications.

Premium Motorhome Rental Group

300%

in organic visibility against major international competitors.

Premium Meat Subscription Provider

300%

increase in revenue from organic search.

Equipment Hire Company

130%

increase in organic traffic in just 6 weeks. Category dominate with X keywords in position 1.

Premium Domain and Web Host

550%

return on SEO spend. Dominate page 1 of search with multiple brands.

Home and Living Ecommerce Store

600%

increase in organic traffic and 300% increase in organic revenue.

Portable Homes Provider

50%

increase in organic leads within 3 months.

Get more qualified leads through 'Blended' Search

To get meaningful results, you need to show up in every single part of Search. We deploy a “Blended” strategy targeting both paid and organic opportunities, which can effectively optimise not just to drive leads, but high value clients.

PPC

1. Google Ads – Pay Per Click

PPC is the fastest way to drive leads and enquiries in the short term. Get your business in front of people who are actively searching Google for services you offer.

  • Instant lead generation through PPC.
  • Target an audience actively searching on Google.
  • Cost-effective strategy for quick results.

LOCAL SEO

2. Google Places

With Google Places you can secure top ranking in Googles “Maps Pack” organically for profitable PPC keywords.

  • Optimise Google Business Profile
  • Find local keywords
  • Create locally relevant content

local map ads

3. Google Maps

Advertising on Google Maps is a powerful way to attract nearby customers and increase your brand visibility on search.

  • Enhanced local visibility with Google Maps.
  • Target nearby customers effectively.
  • Strengthen brand presence in search results.

Traditional SEO

4. Organic Search

Ultimately SEO will provide the highest long-term return on your investment by improving website visibility and attracting relevant traffic over time.

  • Long-term ROI through improved visibility.
  • Continuous attraction of relevant traffic.
  • Sustainable growth for your business.

HEAR FROM OUR FRIENDS

Some of the brands we’ve worked with

"Brendan has been a fundamental part in setting us up to dominate the organic search landscape in the mortgage category. Results to date have been unprecedented for a brand new website. We couldn’t be more pleased to have Brendan as an integral part of the team."
Marcus Phillips | CEO
Marcus Phillips | CEOmortgages.co.nz
“Brendan is a true SEO expert and has helped steer the direction of the organic strategy at Nuffield Health. For anyone who wants to take their SEO strategy to the next level I would suggest an hour with Brendan.”
Solomon Degia | Head of Digital
Solomon Degia | Head of DigitalNuffield Health
I have worked with Brendan on multiple projects over the last 10 years with great success from an organic search perspective. That's why we were delighted to bring Brendan on board to manage Afirmo's SEO and SEM campaigns.
Robert Rolls | CEO
Robert Rolls | CEOAfirmo
Brendan is a great strategic thinker and has had great success with client campaigns plus with his own enterprises, Brendan is truly at the forefront of the profession.
Richard Jenner | Head of Web and Digital Engagement Pennon
Richard Jenner | Head of Web and Digital Engagement PennonPennon Group PLC
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Our process

How we drive leads and ensure return on investment

We attack every single opportunity within search to make sure your business generates quality leads.

1. Discovery & Research

We gather and analyse data about your industry, audience, competitors and search landscape. We use this to formulate a comprehensive search strategy.

2. Get Traffic Fast Via Paid Ads

We setup a series of paid search campaigns. The goal of these campaigns is to identify the keywords that are driving the highest quality leads, for the lowest cost.

3. Start Building, Optimising High-Value Pages & Content

We take those winning keywords and build new content on your website to start the organic ranking process.

4. Build Authority

We build the authority, topical relevance and trust through high value link acquisition on trusted relevant authority sites.

5. Reduce Reliance on Paid Ads

We continue the process of finding new keywords, scaling and pushing to organic. The goal is to build an engine that finds the most valuable keywords.

6. Optimise for Local Search

The final step is optimising for hyper local searches. This is a process of optimising GBP profiles, soliciting reviews and securing local citations.

7. Track Engagement & Conversions

We’ll ensure all key metrics are tracked through Google Analytics and create a dashboard to clearly report on campaigns KPI’s.

moving the needle

Insights, Guides and Resources

Google’s algorithms, SEO and the broader organic search landscape evolves rapidly. This is where you’ll find the information to help you move the needle.

Google CEO on future of links, AI making Search quality worse

Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search. As Google Search continues to incorporate AI-generated answers into Search, links will live on, Alphabet/Google CEO Sundar Pichai told ...
Read more

A Guide to Understanding Entity Based SEO

Entity-based SEO is a new field, full of possibilities, but where solid approaches still need to be developed. This includes the theory, the techniques and ...
Read more

Google’s shifting approach to AI content: An in-depth look

A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam. "The prevalence of mass-produced, AI-generated ...
Read more

Book your strategy session

Need to step-change organic leads or sales? Is it time to show a direct connection between SEO and ROI?

Whatever your objective, the best way to start is with a free 40 minute strategy chat to see if the initial fit feels right.

We’ll ask about your business objectives and…

  • Discuss how we think our solution could help achieve those goals.
  • Pick-out some practical opportunities we think are relevant to your business.
  • Run through some relevant case studies.
  • Cover off any questions.

It costs nothing to find out more. Book a chat with Brendan Wilde now