wilde.works insights

Insights and industry tips on how we move the needle…

Google CEO on future of links, AI making Search quality worse

Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search. As Google Search continues to incorporate AI-generated answers into Search, links will live on, Alphabet/Google CEO Sundar Pichai told Bloomberg in a new interview. Here’s what you need to know from Pichai’s interview. ...
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Google’s shifting approach to AI content: An in-depth look

A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam. "The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically." ...
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A Guide to Understanding Entity Based SEO

Entity-based SEO is a new field, full of possibilities, but where solid approaches still need to be developed. This includes the theory, the techniques and the tools for using entities to optimise your site. For a start let’s break down confusion in understanding what SEO entities really are. Many articles have already been published on entities and their role in the evolution of web indexing. For many professionals, however, it ...
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